With the aim of introducing its more than 1000 members to Iran market and developing their relationship with the region, Istanbul Cereals Pulses Oil Seeds and Products Exporters' Association is attending with an info stand to Tehran 19th International Food, Beverages & Hospitality Trade Fair which is being held under the auspices of the Iranian Ministry of Agriculture on 27-30 May 2012 and watched by more than 30.000 visitors and 500 exhibitors. Not only visitors but also ditributors willing to open branch office of Turkish companies in Iran, are paying attention all kinds of food products from confectionery to biscuits, from chewing gum to wafer.

The Iranian food and beverage trading makes up for a 12.4 billion USD business. She takes share %12 of her entire industrial sector and so is representing a perfect market to the heart of Middle East. In this sense the fair in question is the ideal venue paving the way for meeting top-level decision makers, buyers and high ranking executives not only from the region but also all over the world.

Istanbul Cereals Pulses Oil Seeds and Products Exporters' Association was founded in 1940 and has more than 1.000 members. It represents companies which produce and export chocolate, confectionery products, biscuits, bakery products, pastry, vegetable oils, oil seeds, cereals, pulses, soy bean, peanuts, flour, starch, semolina, yeast, spices, coffee, cacao and cacao powder, waffle, ice cream etc.

Sugar and chocolate confectionery sector is one of the most dynamic one in Turkey due to several factors, such as rapidly growing and young population with its growing demand for chocolate with toys, developing distribution channels, manufacturers' stiff advertisements, new product developments and increasing multinational investments. The sector has become one of the most important subsectors of the food industry using modern technology. It has the most advanced technology in the Middle East, Balkans, North Africa, Baltics and Central Asia and is capable of serving quality and diversified products with logical prices. Turkish exporters are highly equipped to meet international standards and consumer preferences. As a result, Turkey's chocolate and confectionery industry is integrated with the world economy.