An international marketing activity of the "Development of the Competitiveness of Hazelnut and Products Sector in the International Markets (URGE) Project", carried out by the Istanbul Hazelnut and Products Exporters' Association and supported by the Turkish Ministry of Economy, was held between 7 and 11 February 2018, in the city of Milano, in Italy.

On the first day of the four-day program, we arrived Milano at the afternoon time, and had a dinner with Milano Commercial Attaché, Mr. Emre Orhan Öztelli. Our participants were able to speak about Italyan market and trade.

In the morning of the second day, a visit was made to the Alba region of the city of Torino in order to see the hazelnut production of Italy, which is itself a hazelnut producer. The name of the farm that we visited was Abrigo Giovani. The participants could able to examine the hazelnut tree and got information about gardening in there. During the visit, the farmer of the farm also made a video presentation showing the hazelnut production process in their farm. After lunch, the first factory, established in the 1940s, of Ferrero, one of the biggest chocolate companies in the world, were visited by us. The Ferrero's team made a presentation for introducing their firm first of all, and took us to see the facilities showing their production. Later on, we visited a factory of Nutcao, another chocolate producer, and held a bilateral meeting with the owner and the purchasing manager of the firm.

On the third day of the trip, bilateral meeting were held in the hotel meeting room with the potential Italian buyers. During the evening just after the meetings, the supermarkets were visited to see the final use of hazelnut and hazelnut substitute products such as almond, walnut, and hazelnut products for their prices, packaging and shelf presentations in the Italian market.

In the morning of the 4th day, a local marketplace was visited in Italy to see the hazelnuts, various nuts and hazelnut substitutes in there. After lunch, various boutique chocolate companies' showrooms including Zaini and Cacao Lab were visited.

The following companies took part in our program;

  • Albedo Gida San ve Tic. Ltd. Sti.
  • Erçal Findik Oto. San. Tic. A.S.
  • Gençler Findik San. Tic. Ltd. Sti.
  • Güçlü Findik Gida San. Tic. A.S. 
  • Istanbul Findik San. Ve Tic. A.S 
  • Mutlu Gida San. ve Ins. Tic. ltd.sti.
  • Nuteks A.S.
  • Sarilar Dis Ticaret Ltd.Sti


For more pictures of event please click here



Ilgili Resimler